About Us

Our Story

We’ve been helping high-performing sales teams with enhanced structure, process & consistency for over 25 years.

Sequoia has been singularly focused on professional development since inception in 1996. During that time we have engaged over 450 firms and helped more than 50,000 sales professionals increase their productivity. Our focus is to develop and/or address strategies for human capital development that result in improved performance.

We possess an extensive array of industry knowledge and over the years we have gathered an abundance of best practices from sales management, sales professionals and account managers. Our program facilitators are sales veterans themselves having held sales, sales management and executive positions. Our subject matter expertise, strategic insights and best practices are tested and refined in real world applications with every client assignment.

Firms engage Sequoia for their professional development needs for the following reasons:

  • In every case, to improve the overall performance of a team or organization
  • To provide tactical assistance in the execution of a strategic initiative
  • To close identified gaps in core competencies or skills

We are uniquely qualified to engage your team and we are committed to your success.